Dallas Stars Use Oilers' Song Against Them Marketing
The Dallas Stars using the Oilers' song "La Bamba" can be spun into some interesting marketing tactics, but with a cautious approach.
Here are some ideas:
Embrace the Playful Jab (Carefully):
Limited Edition "La Bamba" Shirts: Design Stars shirts with a tongue-in-cheek "La Bamba" theme. Maybe a cartoony depiction of the Stars conducting an orchestra or stereotypically Texan instruments playing the song. Donate a portion of proceeds to a local children's charity.
Social Media Campaign: Run a social media poll (with clear disclaimers about the song's meaning to Oilers fans) asking if fans liked the "La Bamba" victory song. This can drum up engagement but avoid insensitive jokes.
Focus on Stars Pride:
"Stars Celebration Song Contest": Hold a contest where fans submit suggestions for a new, unique Stars victory song. Highlight the team's identity and get the fans involved.
"Light Up Victory Lane" Campaign: Partner with a local company to offer discounted LED lights (in Stars colors) to fans. Promote decorating homes and creating a dazzling "victory lane" when the Stars win.
The Key: Maintain a respectful tone throughout. Acknowledge the Oilers' connection to the song and avoid making light of their emotions. Focus on creating a positive and unique experience for Stars fans.
Additional Tips:
Consider a Donation: Make a donation to a charity supported by Joey Moss or Ben Stelter in the Stars' name.
Remember, even with a lighthearted approach, some Oilers fans might still be sensitive. Test the waters cautiously and be prepared to adjust the marketing strategy if needed.
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